The future of ...

Erwin van Lun predict the long term future and blogs about developments today gradually shaping that future. Also in Dutch

RTL GP now on paper

RTL GP Magazine is a magazine about car and motor sport, belonging to the TV program with the same name. The magazine will appear six times per year. The magazine does not repeat the information given in the TV programs: instead, it will provide new items (sak van der boom, Dutch). More and more TV programs get not only their own website, but also their own magazine. The website unites the people under a certain brand. In the end the consumers will determine the content, from the site as well as the magazine. RTL GP then facilitates an online car community, with the paper magazine for learning and entertainment. This is a small step in that direction.

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