The future of ...

Erwin van Lun predict the long term future and blogs about developments today gradually shaping that future. Also in Dutch

Don’t even TRY to relevant in Facebook Messenger!

Bots in Facebook Messenger

As you know, I've been working with chatbots since 2005. It has been silent for years but with the introduction of the Facebook #Chatbot platform we've entered another hype. It seems that every innovative company now wants to be in the friend list of a consumers. Well, let me tell you what to take care for.

So, I've added quite a few Facebook messenger chatbots in order to test them (they want to be added to the Chatbots.org directory). The first thing these bots do is to start sending. After a few days I can't find the messages of my friends anymore. The first thing I did is to remove them again.

What chatbots are really about is to answer questions, to be relevant in time. How can you possibly know when you're relevant as a single brand? You've possible attended many workshops with that theme but the true answer is: you can't. That what we see right now. You can't, you simply can't. Let me explain.


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