The future of ...

Erwin van Lun predict the long term future and blogs about developments today gradually shaping that future. Also in Dutch

Category: Media Evolution

The media context slowly matures: a media world in which every individual can send the highest quality text, audio or video. A media world which evolves into a virtual world, a real, made-up or mixed world experienced from a distance. Part I of the book describes the maturing of the media context in detail. Below you’ll read about the small steps in the evolution we already see today.

Buycott helps you analyse behavior of brands on the retail floor

The Buycott App for iPhone and Android helps you to organize your everyday consumer spending so that it reflects your principles.

Example: During the SOPA/PIPA debate in 2012, a number of companies pushed to pass legislation that reduced online freedom of expression, while other companies fought hard to oppose the legislation. With Buycott, a campaign can be quickly created around a cause, with the goal of targeting companies with a boycott unless they change their position, or buycotting a company to show your support.

When you use Buycott to scan a product, it will look up the product, determine what brand it belongs to, and figure out what company owns that brand (and who owns that company, ad infinitum). It will then cross-check the product owners against the companies and brands included in the campaigns you've joined, in order to tell you if the scanned product conflicts with one of your campaign commitments.


Future vision by Erwin Van Lun

This is a vital development in the brand scape. This will allow consumer to find unite themselves, find information on the moment of purchasing. It will really make a difference.

Next obviously, is connecting your purchases (through connected programs of retailers) to your Facebook account, calculate your ‘world balance’ points (how balanced your purchases are with world), and you can see who of friends are actually spoiling the world.

This will really boost the worldwide sustainablity trend. Forever.

Google Music: another chapter in paying for content

Google expands its Google Play Music services to an online music streaming services that merges your collection with their catalog, personal recommendations using Googles advanced personalisation technology and options to explore music yourself.

It's a payed service, priced 9.99 $ in the US


Future vision by Erwin Van Lun

The experience economy is actually taking place in the virtual world. We will pay lots for content. It all has just started. Soon, ‘free’ television and radio, full of ads, will only be watched/listened to by poor people. Without the disappearing opportunity to buy time in the lives of consumers, it will change the brand scape forever.

And this is only just the beginning. In five years from we’ll have bands holographically projected in our living rooms. That will be a bit more expensive, but will really add value to our lives.

And we’ll be invited to join the virtual band. Leaving one instrument to us. Or invite a friend to play instrument, to sing.

Music is a social activity, and very valuable to peoples lives. It all has just started…

Mobile payment systems compared

The video shows a comparison of Google Wallet, Paypay Wallet and Square WalletNot to far from now, all transactions are not only electronic, but sellers can also identify the buyers. As a result, they will be able to introduce price differentation per consumer. It's a sign of the end of traditional marketing models, such as the 4P model of Kotler, and the start of an era where everything is personalised, even the price.


Future vision by Erwin Van Lun

Not to far from now, all transactions are not only electronic, but sellers can also identify the buyers. As a result, they will be able to introduce price differentation per consumer. It’s a sign of the end of traditional marketing models, such as the 4P model of Kotler, and the start of an era where everything is personalised, even the price.

Mobile payment systems compared

The video shows a comparison of Google Wallet, Paypay Wallet and Square Wallet


Future vision by Erwin Van Lun

Not to far from now, all transactions are not only electronic, but sellers can also identify the buyers. As a result, they will be able to introduce price differentation per consumer. It’s a sign of the end of traditional marketing models, such as the 4P model of Kotler, and the start of an era where everything is personalised, even the price.

Holograms, ‘Minority Report’ Gestures And Other Ways Your Meetings Will Change By 2018

Oblong Home from Oblong Industries on Vimeo.

Using new technologies like 3D spatial binaural audio, gesture interfaces, and super-high-resolution video, we will be able to build incredibly immersive (and relatively inexpensive) experiences for workers to connect more effectively. Even new technology that allows visually stunning projection of holograms will begin to find application in the meetings arena. Although this sounds like sci-fi, the idea of near-real remote communication is a Holy Grail for productivity.

Mind-blowing hand-controlled computing room from Oblong Industries. The guy behind it was the tech mind behind Minority Report. This is cool stuff. John Underkoffler, chief scientist, Oblong Industries, was the tech advice behind the film "Minority Report" and then he built his own company to make that science fiction real.

Tech journalist Robert Scoble went to the Oblong campus to talk with their chief scientist.

Part 1:


Part 2:


more ...

Future vision by Erwin Van Lun

What a great idea this might seem, it’s certainly not the end. All windows in every room will be displays and cameras at the very same time. This allows for 3D experience (giving your another perspective look from another angle to the very same display) and won’t make additional cameras necessary. We’ll not discuss numbers and graphs, but concepts and ideas. We’ll our whole body, including our voice, to communicate with virtual entities, virtual humans, ‘living’ on the other side of the screen. We can use our hands, feets, head and fingers to move content (objects) around, to resize or transform. Or we’ll fetch objects, ‘get it in’ the room, and suddenly find it holographically projected the middle of room. And the other way around, physical object, being analysed in real time and find themselves being shoot to the virtual world (being printed in 3D somewhere else). Creativity is endless. This is just a start.

The Mouse Is Dead: Long Live Tobii, Leonard3Do, Leap Motion & Oculus VR

How will we interact with our computers in just a few years from now? With touchscreens, trackpads and speech technology, mice are no longer the input devices of choice. And things are about to get a lot worse for the once-dominant computer controllers. With the rise of new technologies several companies offer new ways to physically interact with the PC and other computing devices: companies like Tobiii, Leonar3Do, Leap Motion and Oculus VR.


Future vision by Erwin Van Lun

Soon after, sitting behind a desk will be passe. We’ll use our whole body to communicate. To shape ideas, like a sculpure. To interact with peers or with chatbots, having real contact. It will all be so different….

7 Ways Augmented Reality Will Improve Your Life

You might think augmented reality is the way of the future, but really, it has its roots in the 20th century. Morton Heilig, the "Father of Virtual Reality," patented the Sensorama Stimulator, which he called an "experience theater," on Aug. 28, 1962. Over time, the idea of using technology to create a layer over the real world has been honed and refined and put in our palms, thanks to the proliferation of smartphones.

Confused about what augmented reality is? In short, it's a way to use technology to redefine space, and it places a virtual layer over the world with geographic specificity ensuring a good fit.


  1. Urban Exploration
    In a new neighborhood or exploring another city? AR apps let you filter by category so you can find exactly what you're looking for, whether it's a coffee shop, restaurant or museum. And you won't need to worry about getting turned around by the map — the AR app will adapt based on what you're facing, so it'll tell you to turn right and get you to your destination.

  2. Museum
    Visiting a museum? AR "attaches" information to the art so you don't need to buy one of those audio tours.

  3. Shopping
    Augmented reality lets you browse a virtual catalog of clothes from your favorite brands, shop directly

  4. Travel and History
    If you're looking for budget "travel" options or a quick "getaway," you could find a solution in augmented reality. Just plop the Eiffel Tower or the Leaning Tower of Pisa right in your backyard and unlock monuments during a sort of virtual vacation, and you could learn tidbits about each one as you go. It's be a great way to teach your kids, too

  5. Customer Service
    No one likes having to call customer service — you'll be put on hold and stuck listening to a script recited by a rep. But in the future, if you're having trouble setting up Apple TV, or your cable cuts off, you can have customer service come to you.

  6. Safety and Rescue Operations
    Emergencies are a fact of life, and first responders, police and firefighters often arrive at chaotic scenes and need to make sense of the environment and navigate a place they've never been. Wouldn't it be cool if they could see a virtual map of the site or have "X-ray vision" to see underground water and power lines?

  7. Moving & Decorating Your Home
    There's no worse feeling than buying furniture, paying the delivery fee, having someone schlep it up five flights of stairs, only to have it a) not fit through the doorway or b) look like a Gulliver-sized sofa in a lilliputian living room. What if you searched through an app and pulled up the Macy's bedframe, IKEA dresser.


Is augmented reality the future? How would you like to use augmented reality? Are you excited by the technology?


Future vision by Erwin Van Lun

Many out there are looking for applications of augmented reality. The real aspect is actually: all aspects of life! Let’s regard this from a human point of view:

A better future for our children: Education (=learning from previous generations) walk outside and learn about everything you see. Biology, history, sociology, technology, languages. You’ll get information and virtual teachers (virtual humans specialized in a certain area) giving you answers to all the questions you might have, and are the best story tellers at the same time.

Building a safe environment: any construction can be carried out by any human. Everyone can build houses, everyone can build cars, and parts are generated by 3D printers. The next step is obviously that robots will build houses, assemble cars. Although the application will be part of our future, it won’t last long.

Facebook Graph Search Will Change Consumer Buying Behavior Forever

Facebook has recently totally redesigned their search function called Graph Search. Search becomes social!

Instead of 'trail running' you'll find yourself searching for 'my friends for like trail running', friends who like 'road trips', 'friends who like dancing', 'bands my friends listen to', 'friends who work at my company and like to ski', 'national parks my friends have visited', 'photos of my friends before 1995',

Running in beta now, but this will drastically change consumer buying behavior just with a few simple next steps.


Future vision by Erwin Van Lun

It’s just a next step in the media evolution. Soon Facebook Graph search will be available andbe voice activated, like Apple Siri and Google Now. And the effect will even be stronger when coaching brands start to connect with Facebook allowing for sharing even more details about consumers interactions with brands.

What about:

  • Cable providers my friends like?
  • Insurances my friends have?
  • Banks liked by my friends?
  • Supermarkets liked by my friends?
  • Restaurants nearby my friends like?
  • Airlines preferred by my friends ?
  • What is the rating of my friends of this sports shoes?
  • Cars my friends like
  • Sunglass brands my friends like
  • Best holiday hotel in Ibiza according to my friends?

Facebook Graph Search is of the most important innovation since the introduction of the Internet. This will change buying behavior of consumers forever.

Very cool iPhone 5 extention

I love forward thinking!

Monitor with Infrared sensor

This 22” monitor of Philips, Brilliance 225P1ES, has an integrated PowerSensor which basically takes the form of a infrared sensor that detect when you’re seated before the Brilliance 225P1ES or you just have walked away. As soon as you are away, it will step in to reduce the display’s brightness which will see up to a 50% reduction in power usage.


Future vision by Erwin Van Lun

Although evevything seems to about energy saving these days, the underlying trend is much more fundamental: screens are now being equipped with sensors which will allow them to know whether there is sitting someone in front of them. Next, they’ll distinguish humans from dogs and cats and soon after they’ll recognize individuals and give only certain persons access to certain areas. The textual password codes of today, are evolving into ‘gesturing in the air’ tomorrow.

It’s not about our planet, it’s about our experience and the dialogue between brands and individuals. And a dialogue starts with recognition.

World’s first Color e-paper mobile terminal

Fujitsu announced the start of consumer sales in Japan of the world’s first color e-paper mobile terminal, FLEPia, through Fujitsu Frontech’s online store “FrontechDirect”. FLEPia is the first ever mobile information terminal to feature color electronic paper (color e-paper). In addition to being lightweight and thin, the color e-paper mobile terminal features an easy-to-view 8-inch display screen capable of showing up to 260,000 colors in high-definition, in addition to being equipped with Bluetooth and high-speed wireless LAN.

Layar: World’s first mobile augmented reality browser

SPRXmobile has launched the world’s first augmented reality browser for mobile phones names Layar. Layar adds realtime digital information on top of the real world seen through a mobile device’s camera. It does not need any use of recognition through images or other objects. Instead it locates it’s position through a combination of camera, compass and GPS.


more ...

Google Streetview shows you 3D path

Google has implemented semi-3D “Smart Navigation,” which makes your virtual walking a lot easier. Your cursor is mapped on a rough 3D model of the scene, with a convincing sense of depth. Just click where you want to go, and Street View takes you there, making the transition with an unexpectedly convincing pseudo-3D effect.

It also works for off-road sights, like storefronts or distant scenery. These items are mapped as well, so if you lead your cursor to, say, the front door of your house, Street View will automatically take you to the best possible viewpoint. The above video explains it all pretty well.

New Xbox: Full body and gesture recognition

Microsoft's Project Natal is the first game console without a controller. The system has a 3D camera that maps the exacts position of your hands, your fingers, your feet, your header, your nose, everything in a 3D map. This allows you to control the game with only your body, in great detail, and no controller needed. Furthermore, it recognises voice and faces and supports complex video chat.

Steven Spielberg: . "This is a pivotal moment that will carry with it a wave of change, the ripples of which will reach far beyond video games"

Augmented reality Star Trek

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