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Your Future Is Now!

Erwin predicts, writes about the future & developments today.

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Book goes international

Since the publication of my book 'Van Massamerk naar Mensmerk' (From Mass Brand to Personal Brand) in August 2005 many people have asked me if the summary was available in English. I have always wanted to do that, but because of my focus on the Netherlands I never really got to do it. Very recently however I have started working on a new, more international book, and I am looking for international cooperation. For this I very much needed the English summary of my first book: see the translation below (in cooperation with Winning Letters). The new book by the way has the same theme: the future and its impact today, but it has a very wide scope (society, economy, marketing, with much more attention for the human species) instead of a very narrow scope (brands). Brands will still make an important part of the book, because I think they will gain a lot of importance in the lives of consumer compared to their importance in the 21st century. To be continued...

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