Your Planet Sustainable?Your Tribe Harmonious?Your Life Vibrant?
Future Proof Ideas since 2005, by Erwin van Lun

Trend observations, analysis and future predictions since 2005

Lots of ‘advertisers’ partner with Joost

Lots of advertisers are partnering with Joost, the video distribution platform which is set up grand and globally. Among them are Coca-Cola, HP, Intel, Nike, Garnier Fructis, Kraft, Microsoft, Motorola, Nestlé, Hugo Boss, Sony, United Airlines, Visa, Opel , IBM, L'Oréal Paris, Nokia, Virgin, Vodafone (source: joost). It looks like these brands will first start advertising (unwanted disturbance of the consumer's video-experience), but I expect the cooperation to develop differently. These brands, especially those brands with a symbolic function, will produce not 30-seconds content, but 30-minute or even 30-hour content. We will love to watch this content when it suits us. It will transport us to the world of the brand and load it in a way never before possible. These partnerships form the first steps in that direction.