The experience economy is actually taking place in the virtual world. We will pay lots for content. It all has just started. Soon, ‘free’ television and radio, full of ads, will only be watched/listened to by poor people. Without the disappearing opportunity to buy time in the lives of consumers, it will change the brand scape forever.
And this is only just the beginning. In five years from we’ll have bands holographically projected in our living rooms. That will be a bit more expensive, but will really add value to our lives.
And we’ll be invited to join the virtual band. Leaving one instrument to us. Or invite a friend to play instrument, to sing.
Music is a social activity, and very valuable to peoples lives. It all has just started…