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Mobile payment systems compared

The video shows a comparison of Google Wallet, Paypay Wallet and Square WalletNot to far from now, all transactions are not only electronic, but sellers can also identify the buyers. As a result, they will be able to introduce price differentation per consumer. It's a sign of the end of traditional marketing models, such as the 4P model of Kotler, and the start of an era where everything is personalised, even the price.

Future Vision by Erwin Van Lun on this article

Not to far from now, all transactions are not only electronic, but sellers can also identify the buyers. As a result, they will be able to introduce price differentation per consumer. It’s a sign of the end of traditional marketing models, such as the 4P model of Kotler, and the start of an era where everything is personalised, even the price.

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