Although evevything seems to about energy saving these days, the underlying trend is much more fundamental: screens are now being equipped with sensors which will allow them to know whether there is sitting someone in front of them. Next, they’ll distinguish humans from dogs and cats and soon after they’ll recognize individuals and give only certain persons access to certain areas. The textual password codes of today, are evolving into ‘gesturing in the air’ tomorrow.
It’s not about our planet, it’s about our experience and the dialogue between brands and individuals. And a dialogue starts with recognition.